International communications firm Infinite acquires City of London-based Greentarget UK, building a transatlantic financial services communications platform
International communications and reputation management firm Infinite has announced the acquisition of Greentarget UK (GT), a specialist financial and professional services communications agency based in the City of London and founded in 2006. The transaction more than doubles Infinite's footprint in London and follows its recent acquisition of New York-based financial services agency Dukas Linden Public Relations (DLPR). Together, the two acquisitions establish Infinite as what the company describes as a premier transatlantic strategic communications platform with depth in London, New York, and the broader EU. Greentarget UK's client base spans banking, investment management, hedge funds, fintech, and professional services, with a multilingual team focused on international financial markets. Combined with DLPR's US presence, the integrated platform is designed to service cross-border financial services mandates requiring coordinated communications across the US, UK, and EU — a demand pattern Infinite says its clients have increasingly sought. No deal value was disclosed and no legal advisers to the transaction were named in the sources.
Why this matters
While this is a communications industry transaction rather than a direct law firm deal, it carries clear implications for City practices. Specialist financial and professional services communications agencies are closely embedded in M&A, capital markets, and regulatory crisis mandates — their acquisition signals continued consolidation among the service providers that law firms and their clients rely on for transaction communications, regulatory announcements, and crisis response. A transatlantic platform spanning London, New York, and the EU also reflects the growing demand from global financial services clients for coordinated cross-border communications support — the same demand pattern that is driving international law firm growth strategies. The deal is structurally a relatively small cross-border M&A transaction, but its market positioning is squarely within the commercial ecosystem of elite City practice.
On the Ground
On a cross-border acquisition of this type a trainee would coordinate cross-border legal opinion instructions to local counsel in each relevant jurisdiction, draft choice-of-law summaries for the transaction documents, and assist with sanctions screening memos to verify that the target's client base does not give rise to any compliance concerns. They would also help coordinate apostille or legalisation of any corporate authorisation documents required in the target jurisdiction.
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